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Resources

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Important Resources for Brand Media Specialists

Here is a list of learning and other information resources for anyone seeking to use brands for business, event, and promotional gifting, rewards and recognition.

The Art and Science of Corporate Gifting

A complete guide to everything you need to know about corporate gift-giving.

Art and Science of Rewards and Recognition

An e-book compendiums of principles, definitions, research, and best practices in the world of rewards and recognition.

The Untapped Power of Brand Media

An e-book compendiums of principles, definitions, research, and best practices in on the use of brands in gifts; rewards, recognition, loyalty and motivational events.

E-Book: Is Your Brand Powerful Enough to Motivate and Inspire?

A comprehensive guide for chief marketing officers, CEOs or business owners to help determine if your brand and products and services have what it takes to succeed in the emerging world of Brand Media in business, event, promotional gifting and rewards, and motivational meetings.

The Brand Media Guide

A growing compendium of Brands that explains their story, brand personality, demographics, and customization and personalization capabilities, as well as where to buy them from authorized master fulfillment companies or brands.

Brand Media Coalition Executive Council Targets $45 Billion Retail Market

An executive council of executives representing the different facets of brand media has been formed to help the Brand Media Coalition achieve its goal to tap the tens of billions of dollars in the rewards, recognition, and gifting market still purchased at retail.

Why Distributors Need to Take Advantage of the Power of Brands

This article explains the reasons why brands make so much sense for distributors.

It’s Time for Distributors to Become Promotional Consultants

The time has come for distributors to diversify to help clients deal with one of the most pressing issues of our times made even more urgent in the Covid-19 crisis—how to fully engage and build meaningful relationships with all critical stakeholders.

The Incentive Marketing Association at IncentiveMarketing.org

Anyone serious about using or selling incentive programs should take advantage of this organization’s learning and certification program.

The Incentive Research Foundation at TheIRF.org

This organization has the most complete library of information on the use of non-cash rewards of perhaps any central resource.

Brand Media Coalition Marketing Materials

PDF for Brand Media Distributors

PDF explaining the Brand Media Coalition and specialist program to promotional distributors.

PDF for Brand Media Distributor Companies

Customizable PDF explaining the Brand Media Coalition program to the end-user customers of promotional distributors.

PDF for Brand Media Distributors

Customizable PDF explaining the Brand Media Coalition program to promotional distributors.