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Brand Media Guide

1-800-FLOWERS.COM, Inc.

Founded: 1976

Primary Products and Services

1-800-FLOWERS.COM, Inc. has created a business platform providing customers with an exciting destination to help solve more of their gifting needs. The company’s business platform is currently comprised of 15 brands spanning gourmet foods, gift baskets, floral products, personalized keepsake items and more. Through its many gifting solutions, the 1-800-FLOWERS.COM, Inc. brands enable people and organizations to meaningfully express gratitude, congratulations, sympathy, recognition, or celebrate any occasion.

Click here for more details on corporate gifting.

Company Story

1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help customers express, connect and celebrate. The Company’s business platform features our all-star family of brands, including:®®Cheryl’s Cookies®, Harry & David®,®, Shari’s Berries®,®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery℠ and Simply Chocolate® . 1-800-FLOWERS.COM, Inc. was recognized as the 2019 Mid-Market Company of the Year by CEO Connection. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit or follow @1800FLOWERSInc on Twitter.

Brand Personality

The brand personality of 1-800-FLOWERS.COM, Inc. can be summed up by its vision and mission:

  • Vision: To inspire more human expression, connection and celebration
  • Mission: To deliver smiles

Buyer Persona

Business customers of 1-800-FLOWERS.COM, Inc. value expert advice and recommendations based on their needs, as well as solutions they can count on in terms of value, quality, delivery and customer experience. Customers’ recipients cover every possible lifestyle and demographic group.


With more than a dozen brands and thousands of products, the company has gifting solutions for every demographic and occasion. The customization team can make gifts extra special with different personalization options.

Customization and Personalization

1-800-FLOWERS.COM, Inc. understands that all gifting needs are unique and offers a range of customization options, such as branded hangtags as well as custom branded ribbon and cards, allowing customers to visually match gift solutions to their brand. Businesses can also include their own literature or swag in their corporate gifts, making it easy for them to engage their associates and clients while creating a branded gift experience.

The team at 1-800-FLOWERS.COM, Inc. can also design gifts for special events or programs, including custom containers, candies, baked goods and sweet and salty snacks.

Event Gifting

Whether it’s a networking dinner, conference, seminar, or cocktail party, the 1-800-FLOWERS.COM, Inc. team can help make the most of these opportunities and reduce stress by assisting in shouldering the responsibility of planning a special event. The team can handle everything from selecting the perfect items, to providing the initial quote, supplying digital photos of samples, and more.

Reseller Policies

1-800-FLOWER.COM, Inc. works with incentive, recognition, promotional products and agencies to ensure they get the support they need to effectively manage their clients’ needs.


1-800-FLOWERS.COM, Inc. Business Gift Services

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