Founded: 2008
Primary Products and Services
Our services include:
Useful information delivered digitally, socially, and virtually. The EEA publishes the 12-year EnterpriseEngagement.org and 25-year-old RewardsRecognitionNetwork.com cross-media platforms with an audience of 20,000 professionals a month seeking the latest news, research, profiles, ideas, and resources in engagement and brands used in rewards and recognition The EEA produces the new Stakeholder Capitalism in Action and Measurable Engagement Solutions Zoom shows highlighting key issues and action plans through panel discussions with diverse experts in all areas of engagement and rewards, recognition, and gifting.
Digital Marketplaces: The EEA publishes EEXAdvisors.com, the only comprehensive digital marketplace featuring “storefronts” of solution providers and basic listings to help organizations source the best solutions and to help solution providers generate inbound inquiries and create a marketplace of resellers. For the rewards and recognition market, the EEA publishes the BrandMediaCoalition.com bible of the world’s great brands active in the corporate market featuring storefronts that tell their stories, personalities and brands for gift and award selection as where to access them from experts with corporate pricing.
Training and certification. The EEA offers a complete learning platform for Enterprise Engagement principles and ISO human capital standards, including certifications in ISO 30414, ISO 10018, along with two books, Enterprise Engagement for CEOs, offering high-level information for management, and Enterprise Engagement: The Roadmap 5th Edition, a detailed guidebook for practitioners updated every two years.
EEA Membership program for professional development and visibility. Practitioners and solution providers in all areas of engagement can benefit from an individual membership ($250 annually) or corporate membership ($595), specifically program designed to help people and organizations develop and profit from expertise through learning, training, the opportunity to share thought leadership in EEA media and Zoom shows, and more.
Advisory Services for implementation and business development. A complete support service for organizations and solution providers seeking to profit from an enterprise approach to engagement, including: strategic planning and business plan development; a gap analysis related to effective practices; managed outsourcing support; content marketing strategies and implementation, training, and more.
Company Story
The Enterprise Engagement Alliance was launched in 2008 by a small group of business people and academics who believed the research finding that organizations could achieve more sustainable results and better experiences for all stakeholders by applying a strategic and systematic approach to engaging all stakeholders.
Within its first year, the EEA held a conference bringing in experts from around the world in all areas of engagement to test out a new framework and implementation process for a 360-degree approach to organizational engagement. Two years later, the first formal course was born with the publication of Enterprise Engagement: The Roadmap, now in its fifth edition. This year, it published an abbreviated version for the C-suite: Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists.
Brand Personality
We care so much about promoting this field that we never trademarked the term “enterprise engagement” and give away all of the information organizations need to profit from the framework.
We are evangelical in enthusiasm, humanism, and spirit but focused on the need to build a solid business case for these principles from the standpoint of return on investment and enhanced experiences for all stakeholders.
EEA is a nonpartisan organization and will not endorse political candidates–even if when they share our views about the need for organizations address the needs of all stakeholders–because we believe these principles cut across partisan lines. In fact, the idea of partisan politics is contrary to the facts-based, sensible approach to decision-making that is baked into the culture of ISO standards, which are created by groups of people spanning all religions, cultures, and political systems.
Buyer Persona
The EEA community attracts people who believe as we do that capitalism can benefit from a more strategic and systematic approach to valuing and managing human capital, meaning customers, employees, distribution partners, suppliers, communities, volunteers, donors, etc. Anyone in any type of organization can benefit from these principles, from the largest public company, trade association, university system, or religion, to the smallest retailer, wholesaler, or volunteer organization.
Organizations that successfully engage all their stakeholders have more sustainable success because their customers are more loyal and often become brand ambassadors; employees want to stay, give their extra effort, and encourage others to join the organization; vendors want to go the extra mile to help because they value the business, communities welcome these organizations because they are good neighbors, and all stakeholders of a mind to offer new ideas and suggestions.
Until recently, everyone in the EEA community was cutting-edge, as this holistic stakeholder approach to branding and organizational management hadn’t caught on. Now that leading organizations such as ISO and the Business Roundtable have also embraced these principles, the buyer persona is no longer “bleeding” edge, but rather “leading” edge.
Demographics
The EEA welcomes all professionals in any type of organization without regard to type of organization, nationality, years in business, resources, etc. The only exceptions are of course for any type of controversial or hate organization focused on doing damage to any particular group, no matter how well justified the cause might be. In the spirit of the ISO, consensus-based process, which can require tremendous patience, we believe that effective solutions to our world’s challenges will only come when people are ready to sit down and focus on finding a consensus rather than winning one for their side.
Endorsements and Sponsorships
The Enterprise Engagement Advisors Network supports and promotes all reputable education and research resources on its Engagement Strategies Media (ESM) platform at EnterpriseEngagement.org. All business professionals are invited to join our community and share useful information, including products and services, as long as it is related to the field of engagement and conducted in a professional manner (i.e., no spamming or trolling.)
Educators and organizations are invited to post announcements related to webinars and events sharing useful information in any area of engagement, new products and services, and job opportunities on our Enterprise Engagement Advisory Network Linked in community
Customization and Personalization
The EEA provides customized education and virtual and public speaking programs for organizations large and small, and facilitates executive strategy, brand development, or process design facilitation.
We also provide complete marketing support for distribution partners.
Where to Source
The only directory of Enterprise Engagement solution providers can be found at: EEXAdvisors.com.
Information about all the EEA’s activities can be found at TheEEA.org.
Information about ISO certifications and learning can be found at: TheICEE.org.
News and information about the field can be found at ESM at EnterpriseEngagement.org.
Reseller Policies
As part of its effort to promote the development of a marketplace of engagement solutions, the EEA offers finders fees from 5% to 10% for referring professionals or companies who engage our services. See details below. We offer 5% for a simple personal email referral introduction that results in a sale; 10% for those who participate in the introductory presentation; and more for those who get involved with actively close the sale, subject to mutual agreement.
EEA services applicable to finders fees: EEA professional and corporate memberships; storefronts on EEXAdvisors.com and BrandMediaCoalition.com digital marketplaces; content marketing programs on EnterpriseEngagement.org and RewardsRecognitionNetwork.com; Engagement Agency advisory services, virtual or other training programs, etc.
The EEA offers 5% of the sales for a simple personal email referral introduction that results in a sale; 10% for those who participate in the introductory presentation; and more for those who get involved with actively close the sale, subject to mutual agreement.
EEA services applicable to finders fees: EEA professional and corporate memberships; storefronts on EEXAdvisors.com and BrandMediaCoalition.com digital marketplaces; content marketing programs on EnterpriseEngagement.org and RewardsRecognitionNetwork.com; Engagement Agency advisory services, virtual or other training programs, etc.
Renewals. For renewals, the finders fee is 50% of the first year’s fee, unless otherwise agreed.
Contact
Bruce Bolger.
914-591-7600, ext. 230; Bolger@TheEEA.org.