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Brand Media Guide

Charity Choice


Company Website:

Founded: 2004

Primary Products and Services

CharityChoice enables companies, or promotional distributors or marketing agencies that support them, to create their own white-label cause-related promotion sites featuring the charities most important to them, while enabling recipients to make their own selection.  The tax deducation goes to the company or individual that gives the CharityChoice gift card.

Click here to give CharityChoice a try now.

CharityChoice makes it easy for organizations to support the charities of their choice in two key ways.

  1. Quickly create a customized charity site enabling employees or other stakeholders to select from nearly 2,500 charities that focus only on helping people—no political, religious, or social advocacy groups are involved.

Organizations can use the platform to support matching charity gift programs.

Also available are:

  • Custom Digital eGifts
  • Custom Gift Cards
  • Stock Physical Cards
  • Unique Codes to Mail-merge
  • Customize your recipients Redemption Experience
  1. Send anyone a deductible charity gift card at any time letting the recipient select the preferred charity. Give it a try now.

Company Story

CharityChoice Gift Cards was born in 2004 when Mark Finkel, a board member of our nonprofit organization, wanted to make a charity donation in memory of the recently-deceased father of a business associate. Not knowing what cause was important to the family, he wished to give a charitable gift that allowed the recipient to designate the charity of his/her choice.

Certainly, he thought, such a service for a meaningful gift – allowing the recipient to choose the charity – would be readily available. However, an Internet search wasn’t fruitful in solving Mark’s dilemma. Our next board meeting became the springboard for the website you are visiting today, only two months after it was envisioned!

Special Kids Fund, an umbrella organization for special needs and at-risk youth, is an innovator; helping needy families access wheelchair vans for life-changing mobility and creating programs that enable the general public ‘at large’ to participate in helping charitable causes on a regular basis.

We believe that foundations, corporations, major philanthropists and every single one of us should be part of the charitable giving that truly makes America great.

Our CharityChoice Gift Cards indeed provide a way for all of us to elevate how we do our gift-giving. We hope that we will now make it possible for everyone to add a charitable dimension to their special occasion; by giving a charity gift, whenever …meaningful matters.

Brand Personality

We’re about helping people with special needs, at-risk groups, helping needy families and making it easy for people to make giving a part of their businesses or personal lives.

Buyer Persona

Our customers are organizations and people committed to making charitable giving a part of their businesses and personal lives.


Our gifts appeal to all demographics, because people can either select the charity they wish to support or offer a gift card that enables the recipient to make their own choice.

Endorsements and Sponsorships

“The CharityChoice program was an excellent way of giving back to those in need, with a marketing program that was very well received by our clients around the world. Enabling customers to choose their charity makes it personal, which results in high engagement. It’s also very easy to implement. I highly recommend CharityChoice.”

Brad Mehl
Chief Marketing Officer

COLEMAN executive endorses CharityChoice as effective marketing, demonstrating social responsibility.

Customization and Personalization

Physical gift cards, e-gift cards, and redemption sites can be customized with your organizational logo.

Event Gifting

CharityChoice e-gifts are perfect as a way to engage people to attend or participate in hybrid meetings.

Reseller Policies

Standard fund-raising practices make it possible to offer discounts for agencies, advisors, or other service companies selling CharityChoice gift card solutions to their clients.


Daniel B. Goodman
President, Special Kids Fund and CharityChoice

Give it a try now.