Founded: 1881
Primary Products and Services
Watches and watch bands.
Collections: Prospex, Presage, Coutura, Diamonds, Essentials, Seiko 5 Sports.
Company Story
The Seiko brand story is steeped in history and in the quality of every timepiece that is produced and sold. Seiko began in 1881 in a
shop selling and repairing watches and clocks in central Tokyo founded by a 21-year-old entrepreneur, Kintaro Hattori. Just eleven years later, in 1892, he established the ‘Seikosha’ factory, beginning a long tradition based on the commitment to “keep moving forward.”
Since 1881, discerning consumers have trusted Seiko’s performance and versatility to mark the most memorable moments of their lives. We encourage you to do the same for the corporate professionals you’d like to celebrate, with extraordinary timepieces ideally suited for their finest hour.
The professional relies on every tool to maximize performance—at work, on the road. Each moment is an opportunity to excel, and the timepiece they wear should reflect that drive. Seiko is committed to remaining your partner of choice, offering flexible solutions for any program, occasion, preference, or budget.
Click here for a complete history of the company.
Brand Personality
Seiko stands for precision, innovation, and elegance. It is rooted in a commitment to craftsmanship and detail. The brand reflects
timeless sophistication combined with cutting-edge technology. Seiko’s designs reflect both traditional and modern looks, appealing to people who value durability and quality. The brand is committed to combining perfection, reliability and style.
Buyer Persona
Seiko customers are discerning people who value quality, innovation, meticulous craftsmanship reliability, and tradition–favoring timeless, sophisticated elegance, yet who are receptive to technology innovation and modern design.
Demographics
Our appeal crosses every demographic due to our variety of collections under the Seiko brand. Prospex speaks to the outdoor
enthusiasts both on land and in the water, with the most rigorous certifications by PADI, Professional Association of Diver Instructors. Coutura offers a fast paced, technology guided assortment, for the consumer with an edge. Presage boasts superior design, elegance – while providing a mechanical movement far superior to competitors. Seiko 5 Sports is coveted by Gen-Zer’s alongside watch enthusiasts across the globe. Its youthful appearance partnered with an impressive mechanical movement exudes confidence while still having a bit of whimsy. Essentials harken back to the traditions of Seiko: classic designs, movement excellence, always keeping up with each decade’s consumer and their needs.
Endorsements and Sponsorships
Oceanic Society: supporting ocean conservation efforts and marine life protection.
PADI (Professional Association of Diving Instructors): supporting the PADI AWARE Foundation’s Marine Debris Program.
World Athletics: Seiko has a long-standing partnership with World Athletics, providing timing devices and overseeing timing at major athletics competitions.
Golden Grand Prix: part of the World Athletics Continental Tour Gold level meetings.
Customization and Personalization
Seiko offers standard engraving, dial imprints, custom straps, custom dial medallions, and packaging among others. Seiko’s experts offer a consultative approach to this service, taking an in-depth view at the full needs of the customer, offering options that will ensure that the purpose for the gift is met. It takes a boutique approach vs. just placing a logo on a dial.
Custom dial medallions allow Seiko and its customers/partners to be creative, think far outside the box. It elevates the customer’s brand while at the same time elevating the Seiko brand.
Contact
Jeffrey Brenner, Director of Special Markets and Military; jbrenner@seikousa.com